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consumer behaviour is the study of individuals groups or organizations and all the activities associated with the purchase use and disposal of goods and services including the consumers emotional mental and behavioural responses that precede or follow these activities consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing areain order.
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Kernbergs second personality dimension identifies the severity of mental illness ranging from reasonably healthy to severely ill kernberg coined the term personality organization to label this dimension of severity.
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